By gaining access to an influencer’s audience, you gain access to a large following of highly engaged followers who truly value and trust the quality of products and services they discuss. These product mentions by influencers can have a huge impact on business success. Through the increased use of influencers by large global companies, it has been shown through a myriad of successful campaigns that influencers have power over every stage of the purchase decision process. For example:
The mentioning of your product or service by an influencer is a more nuanced approach to creating brand awareness in your target market when compared to typical push marketing tactics such as running ads on social channels. The ability of an influencer to talk about your product in a compelling and authentic way while engaging with their audience piques interest in your brand or product, without the need of heavy-handed sales pitches or gimmicks traditionally used in marketing. An influencer campaign can be used for everything from the initial introduction of your brand or product, to in-depth tutorials to assist your target market in understanding complicated features or benefits of your product.
An influencer drives brand engagement in a multitude of ways, much of which can be determined by the parameters you set when creating your campaign with each influencer. Collaber makes it easy in this regard – the rules you set for your giveaway as entry requirements can be focused solely on engagement with your brand. This may be following you on Instagram to increase your social reach or completing another meaningful action on your website such as driving traffic to a particular page, sign up form or product. At the most basic level, likes, shares, comments generated by an influencer campaign help spread the word of your brand, while also influencing buying decisions. It has been shown that 74% of people will choose to purchase from companies or brands based on what other people share online. This is the point at which awareness created by an influencer is transformed into action: a consumer is taking steps toward a buying decision, fuelled by the post they have seen from an influencer they follow regarding your brand.
At the bottom of the funnel, there are endless possibilities for generating sales through your influencer marketing campaigns. A giveaway campaign created on Collaber generates buy-in with followers who have entered the competition, which we have seen lead to brand research and purchases prior to the giveaway winner being announced from those followers who don’t want to wait and rely on the chance of winning for the opportunity to try products that were discussed by the influencer. You also have the opportunity for ongoing campaigns with the influencers you engage on Collaber above and beyond giveaways, which we can arrange on your behalf. Influencers have the opportunity to ask for the sale on a brand’s behalf authentically through their ability to offer discount codes, exclusive deals, and discussions of new products all with the provision of a link (or “swipe up” function on Instagram) to direct their followers directly to the page of your choosing to make a purchase.
Introducing a new product? Generate initial buzz and create word of mouth growth through the strategic use of influencers within your target market.
New to the market? Create that all-important initial momentum by being featured by an industry influencer.
Take more market share by reaching your prospective customers through mentions by the influencers they follow.
Increase conversions by utilising your chosen influencers to convey key messages that guide consuming buying decisions.
Paid ads PUSH your message on prospective customers. Using influencers to discuss your product and brand PULLS customers to you through authentic advice from a trusted source.
Influencer giveaways are by far the most efficient way to supercharge your audience and customer growth. Leverage the power of influencers' trusted voice to attract followers and customers without spending a cent on advertising.
HiSmile, a start-up from Australia, has attributed their success to one single strategy - influencer marketing. Turning over $10 million in just 18 months, Founders Nik Mirkovic and Alex Tomic targeted macro-influencers with broad reach to introduce their teeth whitening product to 15-24 year olds.
The pair bootstrapped HiSmile with $20,000 of their personal savings, and much of that was used sending their product to influencers as it was the best way to reach consumers and create the HiSmile brand image they desired. 18 months later, and influencer marketing is still the hero of their marketing strategy. Understanding the true value of influencer marketing, HiSmile struck up a deal with Kylie Jenner, whose post about HiSmile received 1.6 million likes and 253,567 comments from her 168 million Instagram followers.
How can you replicate this success? Get started today to connect with influencers, but instead of PAYING for an #ad post, swap your product for the exposure. The influencer gains valuable new followers by giving away your product as a prize to reward an individual for following them, following your business and tagging their friends to follow too, while you gain valuable access to the audience of that influencer (as well as the new follows obtained during the competition).Get Started